Transforming the Customer Experience with Webinars

Chemical management is a technical discipline, and depth is hard to deliver at scale. At Intersolia, webinars have become the channel that makes it possible, reaching specialists across Europe with the kind of detail the work demands. Andreas Wahlman, the Content Manager behind the programme, shares how webinars work as a knowledge-sharing tool in a highly technical field, and what it takes to turn them into a genuine part of the customer experience.