A series of videos displayed in a scrolling or swiping format, often horizontally. This format allows users to view multiple pieces of content in a single interactive space. Carousel videos offer the opportunity to deliver more content and to engage viewers more deeply. They are a good media format for mobile, but increasingly brands are looking to this format to make their websites more engaging and interactive.
Back in 2016 we came up with the term Video Marketing Platform to describe our product. It was then adopted by our competitors, becoming the default term for our category in the process. As we've grown, so has the terminology we use. So to make sure everyone is on the same page about what we mean, we've created this dictionary. We hope you find it useful.
TwentyThree moves video forward by helping companies move forward with video. And vice versa. We have developed resources for accelerating your company's video-first journey and support you strategically in accelerating their video maturity and adoption.
