This is a technique where a snippet of HTML code is used to embed a specific video into your website. Our process at TwentyThree, known as Spots (See Spots), builds on this technique and makes the process much simpler. Once you have created the link between the media area on your webpage and your video library with the first embed code, you can then change the video to be played there simply by choosing the video you want from the library, removing any chance of errors when copying new embed codes. This makes it easy for anyone in your organization to make these adjustments whenever you want, instantly.
Back in 2016 we came up with the term Video Marketing Platform to describe our product. It was then adopted by our competitors, becoming the default term for our category in the process. As we've grown, so has the terminology we use. So to make sure everyone is on the same page about what we mean, we've created this dictionary. We hope you find it useful.
TwentyThree moves video forward by helping companies move forward with video. And vice versa. We have developed resources for accelerating your company's video-first journey and support you strategically in accelerating their video maturity and adoption.
