Building a Global Video Series
What does it take to run a video series that spans five continents and ships 18 stories a year? This is the behind-the-scenes account: coordinating crews around the world at short notice, securing approvals to shoot high-profile clients, managing stakeholders across time zones, and holding quality, consistency, and cost in check while still standing out, plus the results it all delivered.
Simon Crofts
Video Marketing Strategist and Client Services Director, Big Button
After 25 years shaping video for Meta, HubSpot, Microsoft, AWS, and PayPal, Simon Crofts brings the agency perspective on what works in B2B video. As Client Services Director at Big Button, he joins the Meet the Video Agencies panel.
