Simon Crofts
Video Marketing Strategist and Client Services Director, Big Button
After 25 years shaping video for Meta, HubSpot, Microsoft, AWS, and PayPal, Simon Crofts brings the agency perspective on what works in B2B video. As Client Services Director at Big Button, he joins the Meet the Video Agencies panel.
Day 1
11:45– 12:30
With the Video Agency Model freshly in view, this panel brings it to life through the agencies already living it. Hear first-hand what business looks like on the other side of the production-only model: why these agencies rebranded as Video Agencies, and what services they now manage beyond production. The conversation digs into how they make themselves genuinely hard to replace, how they and their clients quantify success in a video-first world, and the opportunities, and obstacles, that lie ahead.
