Dan Duffett
Head of Client Strategy, TwentyThree
With 25+ years running accounts like HSBC, Rolex & Google for WPP/Dentsu, Dan now heads our Video Accelerator at TwentyThree, helping businesses to become fully video-enabled organizations.
Day 1
14:30– 15:15
Video is becoming a strategic capability that the world's leading organizations are deliberately building toward, but making that shift inside a major global enterprise takes people who can drive change. Meet three video changemakers from Allianz, one of the world's largest insurance and asset management groups; SAXO, a global leader in online trading and investment; and Bird & Bird, a top-tier international law firm, and hear how each equipped a very different organization to make video strategic. You'll leave with practical insight into the structures they built, the resistance they navigated, and how change really happens from the inside.
15:30– 16:15
What does it look like when an organization commits to video not as a campaign tactic, but as infrastructure across every touchpoint? Here's that story told through a real implementation: the decisions made, the obstacles cleared, and what changed once video became a system rather than a series of projects.
Day 2
11:00– 11:45
Agencies that only offer production are losing ground to a new breed of Video Agency: one that works on retainer and guides clients across all their video needs. TwentyThree presents the Video Agency Model and the tailwinds behind it: clients now live in a video-first world, yet most agencies don’t offer what great video takes. Just as the digital agency consolidated into a single dominant model, video is now doing the same, and the opportunity belongs to those who move first. A practical playbook turns the model into action. The time of the Video Agency is now.
14:15– 15:00
Most companies run webinars. Far fewer think about what kind of webinar they're running, and why. Dan Duffett of TwentyThree walks through the nine webinar formats: a framework for understanding the different jobs webinars can do, across ad-hoc, recurring, episodic, product, channel, relational, collaborative, customer, and exclusive. Expect field-tested stories of how these formats play out in practice, and how teams use the framework to plan, prioritise, and produce webinars that fit the goal. Practical, specific, and useful whether you run one webinar a quarter or one a week.
