Andy Ashton

Most companies run webinars. Far fewer think about what kind of webinar they're running, and why. Dan Duffett of TwentyThree walks through the nine webinar formats: a framework for understanding the different jobs webinars can do, across ad-hoc, recurring, episodic, product, channel, relational, collaborative, customer, and exclusive. Expect field-tested stories of how these formats play out in practice, and how teams use the framework to plan, prioritise, and produce webinars that fit the goal. Practical, specific, and useful whether you run one webinar a quarter or one a week.