Lev Cribb
Managing Director, Made to See
When AI can generate any face, voice, or scene, what makes video trustworthy? As MD of Made to See (formerly WebinarExperts), Lev Cribb has built his career on live, human video AI can't fake – and how to earn trust in an AI video world.
Day 1
14:30– 15:15
AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of where AI use in video preserves audience trust, and where it quietly erodes it. He maps the hype cycle, names where the risks are real, and gives marketing and communications leaders a clearer way to think about what they're signing up for when they reach for generative tools.
Day 2
11:45– 12:30
With the Video Agency Model freshly in view, this panel brings it to life through the agencies already living it. Hear first-hand what business looks like on the other side of the production-only model: why these agencies rebranded as Video Agencies, and what services they now manage beyond production. The conversation digs into how they make themselves genuinely hard to replace, how they and their clients quantify success in a video-first world, and the opportunities, and obstacles, that lie ahead.
