Trust in an AI Video World

As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of where AI use in video preserves audience trust — and where it quietly erodes it. He maps the hype cycle, names where the risks are real, and gives marketing and communications leaders a clearer way to think about what they're signing up for when they reach for generative tools.