The Hyper-Efficient CMO
Rasmus Leth Skjoldan didn't just add AI to his marketing stack — he rebuilt it around it. In this session, he walks through how he architected a fully AI-enabled marketing funnel, where TwentyThree sits within that system, and how video data feeds directly into his AI environment. A practical, systems-level look at what marketing leadership actually looks like when you stop treating tools as isolated and start treating them as infrastructure.
Rasmus Leth Skjoldan
CMO, Hello Retail
CMO at Hello Retail with two decades in CMS, content, and martech (8 years CMO at Magnolia), Rasmus Skjoldan rebuilt his entire martech stack with Claude. He brings the hyper-efficient CMO's playbook for the AI agent era.
