Video: The Marketing Leaders' Perspective
What does video look like from the top of a marketing organisation? Not a production question, not a channel question — a strategic one. Amanda Gandolpho brings the perspective of a global consumer brand; Laurence Paquette brings it from B2B at scale. Together they explore how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. Moderated by Emily Manock of Marketing Week.
Laurence Paquette
VP Marketing & Brand, Vestas
Laurence Paquette has spent 15 years building the Vestas story – now VP Global Head of Brand & Marketing at the world's largest wind energy company. She joins us with a CMO's perspective on how video turned the brand into a global icon.
Amanda Gandolpho
Head of Content & Design, Rituals
Head of Content & Design at Rituals (1,000+ stores globally), formerly leading brand at Swapfiets and shaping Unilever icons like Hellmann's, Amanda Gandolpho joins our panel on Video: The Marketing Leaders' Perspective.
Rasmus Leth Skjoldan
CMO, Hello Retail
CMO at Hello Retail with two decades in CMS, content, and martech (8 years CMO at Magnolia), Rasmus Skjoldan rebuilt his entire martech stack with Claude. He brings the hyper-efficient CMO's playbook for the AI agent era.
Emily Manock
Reporter, Marketing Week
