When Video Becomes Default
GS1 and PwC aren't the first names that come to mind when you think "exciting video brand." GS1 runs the barcode standard, scanned billions of times a day; PwC is one of the Big Four. Neither is the kind of consumer brand this room already follows for inspiration, and that's exactly why this session matters. These are large, respected, traditionally serious organizations that have quietly built genuinely mature video practices. This conversation makes that maturity visible, and unpacks what other companies in similar positions can take away.
Toke Mølgaard
CMO, GS1
The company behind the world's barcodes and supply chain standards isn't one where you'd expect video to take centre stage. But as CCO of GS1 Denmark, Toke Mølgaard has made it central to how the org talks to the 7,000 companies it serves.
Johnny Axelsson
Head of Broadcast & Social Media, PwC
Helena Vinter Lethin Larsen
Client Director, TwentyThree
