Helena Vinter Lethin Larsen

GS1 and PwC aren't the first names that come to mind when you think "exciting video brand." GS1 runs the barcode standard, scanned billions of times a day; PwC is one of the Big Four. Neither is the kind of consumer brand this room already follows for inspiration, and that's exactly why this session matters. These are large, respected, traditionally serious organizations that have quietly built genuinely mature video practices. This conversation makes that maturity visible, and unpacks what other companies in similar positions can take away.