Emily Trenouth
Former Head of Influencer, Amazon
12 years shaping how organisations work with creators at scale – influencer strategy at Amazon across 26 markets, and before that built MediaCom's influencer division at WPP. Emily Trenouth joins us with the creator playbook for B2B organisations.
Day 1
15:30– 16:15
Emily Trenouth built the first Amazon influencer program in the world. Now she draws a direct line from that experience to the opportunity sitting in front of every B2B organization right now: your founders, your employees, and your partners are your most credible creators. Discover how to build an internal creator infrastructure: one that puts real people, not branded content, at the center of your video strategy.
