Maria del Mar Vázquez Rodríguez
Video Lead, FLEXECHARGE
Experienced B2B content marketer Maria built FLEXeCHARGE's video strategy from scratch – ideation, scripting, editing, and managing it all from TwentyThree. Join Building a Video Strategy for her hands-on lessons from the trenches.
Day 1
15:30– 16:15
What does it look like when an organization commits to video not as a campaign tactic, but as infrastructure across every touchpoint? Here's that story told through a real implementation: the decisions made, the obstacles cleared, and what changed once video became a system rather than a series of projects.
