The Audio Side of Video
Sound is the half of video most organizations get wrong, treated as a post-production checkbox rather than a strategic creative decision. Sonic Minds makes the case for getting it right, introducing the language of sonic identity and showing how audio shapes brand perception. They're joined by the brand designer who shaped the audio identity of ASUS, the global electronics brand, alongside a second case from a European scaleup.
Karsten Kjems
Audio Branding Strategist & CEO, Sonic Minds
Karsten Kjems founded leading audio branding agency Sonic Minds in 2004, long before brands thought about what they sounded like, and has since shaped sonic identities for Volvo, B&O, and Arla. He returns with a session on the audio side of video.
Karen Stenz Lundqvist
Audio & Communications Consultant, Sonic Minds
Most video gets made picture-first. Karen Stenz Lundqvist works the other side: she composes electro-pop as Kaizer and creates audio brand identities at Sonic Minds, the leading sonic branding agency. She joins us on the audio side of video.
Søren Elsborg
Creative Lead, Sonic Minds
Producer and artist with a Master's from the Rhythmic Music Conservatory, Søren believes brands and artists both want to connect emotionally. As Creative Lead at Sonic Minds, the leading sonic branding agency, he joins us on the audio side of video.
Clinton Marrs
Former Brand Designer, ASUS
