Karsten Kjems
Audio Branding Strategist & CEO, Sonic Minds
Karsten Kjems founded leading audio branding agency Sonic Minds in 2004, long before brands thought about what they sounded like, and has since shaped sonic identities for Volvo, B&O, and Arla. He returns with a session on the audio side of video.
Day 1
10:00– 10:45
Sound is the half of video most organizations get wrong, treated as a post-production checkbox rather than a strategic creative decision. Sonic Minds makes the case for getting it right, introducing the language of sonic identity and showing how audio shapes brand perception. They're joined by the brand designer who shaped the audio identity of ASUS, the global electronics brand, alongside a second case from a European scaleup.
