Karen Stenz Lundqvist
Audio & Communications Consultant, Sonic Minds
Most video gets made picture-first. Karen Stenz Lundqvist works the other side: she composes electro-pop as Kaizer and creates audio brand identities at Sonic Minds, the leading sonic branding agency. She joins us on the audio side of video.
Day 1
10:00– 10:45
Sound is the half of video most organizations get wrong, treated as a post-production checkbox rather than a strategic creative decision. Sonic Minds makes the case for getting it right, introducing the language of sonic identity and showing how audio shapes brand perception. They're joined by the brand designer who shaped the audio identity of ASUS, the global electronics brand, alongside a second case from a European scaleup.
