Søren Elsborg
Creative Lead, Sonic Minds
Producer and artist with a Master's from the Rhythmic Music Conservatory, Søren believes brands and artists both want to connect emotionally. As Creative Lead at Sonic Minds, the leading sonic branding agency, he joins us on the audio side of video.
Day 1
10:00– 10:45
Sound is the half of video most organizations get wrong, treated as a post-production checkbox rather than a strategic creative decision. Sonic Minds makes the case for getting it right, introducing the language of sonic identity and showing how audio shapes brand perception. They're joined by the brand designer who shaped the audio identity of ASUS, the global electronics brand, alongside a second case from a European scaleup.
