This is a practice focused on both integrating video capabilities into an organization such as video conferencing, e-learning, webinars, video libraries and analytics as well as engaging with the workforce to think about how they maximize their use of video and move to a video first (see Video First) communications approach. At TwentyThree we help enable businesses with video through our video marketing platform (see Video Marketing Platform), video library, personal video and webinar software, all of which can help you use the power of video to engage leads and customers on an ongoing basis.
Back in 2016 we came up with the term Video Marketing Platform to describe our product. It was then adopted by our competitors, becoming the default term for our category in the process. As we've grown, so has the terminology we use. So to make sure everyone is on the same page about what we mean, we've created this dictionary. We hope you find it useful.
TwentyThree moves video forward by helping companies move forward with video. And vice versa. We have developed resources for accelerating your company's video-first journey and support you strategically in accelerating their video maturity and adoption.
