Learn How Universal Robots Generated Half of Their Leads by Using Twentythree’s Video Marketing Platform

Universal Robots, a revolutionary Danish-based startup, produces and manufactures robot arms that “are advanced tools that can be used by all levels of production staff to help increase productivity, reduce injury and boost morale.”

Naturally, with such an innovative product, video is a large part of the marketing strategy for Universal Robots. Not only are product videos and customer case studies vital to sharing the message and success of the various robot arms, but Universal Robots used TwentyThree’s video marketing platform to generate thousands of leads.


of all leads came through TwentyThree video forms


leads generated through video forms


invested in new video production


videos watched per lead